Our Brand
Visual identity and guidelines for consistent use of the NexWinds brand across all platforms and materials.
Why visual identity matters
A consistent visual identity builds recognition, conveys professionalism, and establishes trust with our clients and partners.
This guide was developed to ensure the NexWinds brand is represented consistently across all platforms, materials, and interactions, strengthening our presence in the market and connection with the audience.
What you'll find in this guide
- •Basic Elements: Logo, colors, and typography that form the foundation of our visual identity
- •Applications: Examples of brand use in different contexts and materials
- •Guidelines: Key principles for correct and consistent application of brand elements
- •Do's & Don'ts: Visual examples of correct and incorrect brand usage
Visual Identity
Our visual identity reflects the brand values: innovation, modernity, and technical expertise. Discover the elements that make up our brand and their applications.
Primary Logo
Primary version of the NexWinds logo. Should be used whenever possible on light or dark backgrounds with adequate contrast.
Protection Area
Maintain a protection area around the logo of at least the height of the letter “N” to ensure legibility and visual impact.
Minimum Size
For print: 30mm width
For digital: 120px width
Monochrome
Monochrome version of the logo for use in single-color printing contexts or where the use of the colored logo is not appropriate.
Protection Area
Maintain a protection area around the logo of at least the height of the letter “N” to ensure legibility and visual impact.
Minimum Size
For print: 30mm width
For digital: 120px width
Negative
Negative version of the logo, ideal for use on dark or colored backgrounds where the primary version does not provide sufficient contrast.
Protection Area
Maintain a protection area around the logo of at least the height of the letter “N” to ensure legibility and visual impact.
Minimum Size
For print: 30mm width
For digital: 120px width
Symbol
The symbol can be used in isolation in small spaces where the legibility of the complete logo would be compromised.
Protection Area
Maintain a protection area around the logo of at least the height of the letter “N” to ensure legibility and visual impact.
Minimum Size
For print: 30mm width
For digital: 120px width
Round Symbol
Circular version of the symbol for use in profile pictures, avatars, and circular UI elements where the square symbol does not fit well.
Protection Area
Maintain a protection area around the logo of at least the height of the letter “N” to ensure legibility and visual impact.
Minimum Size
For print: 30mm width
For digital: 120px width
Brand Applications
Our visual identity adapts to various contexts while maintaining brand recognition.
Website
Brand application on the corporate website, maintaining consistency with the visual identity across different screen sizes.
Social Media
Brand adaptations for different social platforms while maintaining recognizable identity.
Email Signature
Standardized templates for corporate email signatures with proper use of logo and brand colors.
Mobile Apps
Logo and visual identity adaptation for app interfaces on iOS and Android.
Brand Guidelines
Visual standards and best practices for brand application
Visual Standards
Size Matters
Never scale below minimum size to maintain legibility
Clear Space
Maintain adequate space around logo for visual impact
Background Compatibility
Choose appropriate logo version for each background
Typography Guidelines
Use approved fonts consistently across materials
Imagery Style
Select photography and graphics that align with brand aesthetics
Layout Structure
Follow grid systems for balanced visual compositions
Brand Voice
Maintain consistent tone in all communications
Keep Proportions
Never stretch or distort the logo
Do's and Don'ts
Do This
- •Use approved logo files from our brand portal
- •Maintain clear space around the logo
- •Use approved color combinations
- •Scale proportionally to maintain aspect ratio
Don't Do This
- •Stretch or distort the logo
- •Use unapproved color combinations
- •Place logo on busy backgrounds without contrast
- •Add effects like shadows or outlines to the logo